Small events like backpack drives or pizza nights can connect you with new families and boost your brand without overspending.
Want a simple and cost-effective way to grow your real estate business? Here’s a brilliant strategy top agents use: hosting back-to-school events. Many agents don’t realize how powerful a back-to-school event can be for building a strong, trusted brand in their community. Here, you can meet families and build relationships that lead to referrals for years. Let me break down why these events work and how to make them successful.
How does it work? The agents who succeed long term aren’t just selling homes, they're also serving their communities. A back-to-school event gives you the chance to meet new families, connect with neighbors, and show that you care about more than transactions. People work with people they trust, and trust starts when you show up and participate in the life of your community.
How does it help your business? When you host an event, you position yourself as the go-to local expert and a familiar, trusted face. The goodwill you create can lead to repeat business, referrals, and a reputation that sets you apart. People remember who cared about their kids, not just who sold them a house.
What events can you organize? The best events are simple to organize, fun for attendees, and give people a reason to stop by and connect. You don’t need a big budget or complicated setup. Focus on activities that bring families together and create a positive, memorable experience. Here are some proven, easy-to-run ideas:
- Backpack or school supply drive.
- Free ice cream social or pizza night for families.
- “Stuff the Bus” donation campaign with local businesses.
How can you use it to build relationships? An event is only as valuable as the connections you make during and after it. To turn a one-time gathering into long-term relationships, you need to be intentional about how you interact and follow up. Make the most of the opportunity by:
- Personally greeting attendees so they feel welcome.
- Taking photos and engaging in genuine conversations.
- Collecting contact information through a raffle or giveaway so you can stay in touch.
- Following up afterward with a thank-you email and event photos to keep the connection alive.
Does it really pay off long-term? Consistently hosting community events builds a brand people trust. Over time, you’ll be seen as an extension of the community rather than just a service provider. Start small, stay consistent, and watch your network grow year after year.
A back-to-school event is not just a seasonal activity. It’s a powerful way to strengthen your community presence and build lasting trust. Agents must understand how to choose the right event, engage with attendees, and follow up effectively to turn goodwill into long-term relationships. Plan your event with intention, focus on creating genuine connections, and be consistent year after year. Always look for ways to add value to the families you meet. If you have any questions or want a copy of my back-to-school event checklist, call or text me at 801-845-9502 or email me at [email protected]. I look forward to hearing from you.